A coworker forwarded the “Awareness Test” video to our companies “watercooler” list. It’s titled “Who Done It” and it and follows the classic murder-mystery narrative.
At the completion of the narrative, the question is posed “Do you notice the 21 changes?” The video then repeats the scene with a wide angle shot of a whole crew replacing props and furniture. Since I work in a video production house, I thought the focus was on film/video production. I re-watched this section a few times admiring the cinematography. Eventually I watched the video the whole way through to read,
“It’s easy to miss something you’re not looking for. On a busy street this could be fatal. Watch out for cyclists.”
(The video was credited to the Transport of London and the Mayor of London. Awesome municipal efforts to protect cyclists. Maybe San Francisco can come up with similar PSAs for people with shorter attention spans.)
Right after watching this video, I had an impromptu soup dinner with my friend Mo, who had just gotten dored a half block from his apartment. Doring is always the driver’s fault. They are opening their door into oncoming traffic. Apparently the driver got defensive and started blaming Mo. The truth is, the driver was not looking for a cyclist.
This reminded me of the “Who Done It?” video and when I got home I took all of the awareness tests on dothetest.co.uk.
Watch out for cyclists!